The Journal
Notes on honest growth.
Field notes on go-to-market strategy, revenue operations, and what it actually takes to grow without wasting a dollar. All signal, no noise.
Behavioral Attribution in the Customer Lifecycle
Behavioral attribution credits marketing, sales, onboarding, and product value to patterns of customer behavior — a more predictable read than last-touch. Here is how to find those patterns and turn them into GTM and AEO strategy.
Read the pieceTrust is the growth strategy
When you earn trust with your highest-value market, customers stay longer, cost less to acquire, and refer others. Here is how we turn that into a measurable engine.
August 12, 2026How we grew revenue 25% while cutting the marketing budget in half
A large marketing program was running on momentum, not on goals. We rebuilt it around the upmarket segment and tied every remaining dollar to revenue.
July 3, 2026Efficiency lives in specificity
The fastest way to waste a marketing dollar is to spend it on everyone. Narrowing the target is not a limitation — it is the efficiency.
June 9, 2026